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Autor : Jens Müller
Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture art and product design are familiar to many. In soaring glass structures or minimalist...
Autor: Jens Müller
ID Produs: 317579
Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture art and product design are familiar to many. In soaring glass structures or minimalist canvases we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break radically from the conventions or constraints of the past. Less well-known but no less fascinating is the distillation of modernism in graphic design. This unprecedented TASCHEN publication authored by Jens Mller brings together approximately 6 000 trademarks focused on the period 19401980 to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants airlines to art galleries the sweeping survey is organized into three design-orientated chapters: Geometric Effect and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet overlay dots and squares. Alongside the comprehensive catalog the book features an introduction fr